Seth Godin: Sliced Bread and Other Marketing Delights

The most risky thing you can do now is be safe. Seth Godin

Marketing genius Seth Godin talks about the new generation of marketing and why the traditional method of aiming for the center of your projected demographic curve, the common denominator of your market base—just won't work anymore. He explains why you need to be remarkable... not necessarily the best, just the most remarkable.

This is one of those moments at TED that is almost unparalleled.Trust me... you need to watch this—it may just be a life-changing (and business-changing) moment.

What Godin is talking about is very close to the central philosophy of Firewind Productions. Starting a fire with your ideas is all about being enthusiastic enough about your ideas to be remarkable about them. It's not just a catchphrase, it's the very heart and soul of the new user-generated web.

• Sliced Bread and Other Marketing Delights