Copywriting is the art and science of choosing the best possible words for a particular situation. In that respect, it is very similar to poetry. I've been writing persuasive literature, poetry, songs, essays, and marketing copy for most of my life.
I have a very strong belief in the harmony of words. As a musician and songwriter, I know all about harmony. When you get a musical chord just right, you know it. It resonates and shimmers and has the power to evoke emotions, provoke thought, and even incite change. A chord can be tonal or it can be dissonant—and in some situations, it can be both at the same time.
In the same way, words can resonate with the reader or they can be uncomfortably dissonant. Just as people believe their own ears before they believe other people's words about what music is supposed to be and sound like, readers believe their own eyes first and formost. Readers trust their own instincts when they read marketing copy, and they can smell a sales pitch a mile away.
What does your website, brochure, business card, television or radio spot say about you? Is there dissonance between the message that you are desperately trying to convey and the message that your readers actually take with them? Are you communicating quality on the one hand and an indifferent attitude toward detail on the other? Do your messages foster trust?
Give me a call today at 208-298-9083 or 208-790-4739 and I would love to work with you to ensure that your copy will perform in the way that you intend. I offer special rates for nonprofits and ministries!
Last Updated Wednesday, January 26 2011 @ 08:35 AM PST|471 Hits 
