I'm sure you've heard this buzzword and maybe wondered what it means. Simply put, Web 2.0 is the collective term for people power. It's the idea that drives websites like Facebook, MySpace, YouTube, Wikipedia, and hundreds of other examples of the new social Web. Thousands of people combine together to create something greater than the sum of its parts. Democracy at its finest. Technology paving the way for social interaction on an unprecedented scale.
However, the overriding question that we have had since these kinds of technologies have emerged is this: what is all this social interaction really for? What's the purpose?
It comes down to one thing, really. The number one result we've seen on sites where Web 2.0 technology is successfully implemented? Organic action. Movement. Ideas are churned around: bad ideas are collectively scrapped (most of the time), good ideas are promoted with enthusiasm, and sales pitches or other meaningless marketing mumbles are revealed for what they truly are. Successful sites that engage organic action have the freedom to move and change as the climate of influence changes. They just dance around their competitors' static websites.
In a very real sense, the Web of this moment is not the Web of five minutes from now. What we have found in this strange new world of social interaction is this: businesses and organizations who are able to hitch a ride on this kind of movement with their websites can spread their ideas in ways they have never been seen before... and that's always exciting!
Last Updated Sunday, March 06 2011 @ 10:01 AM PST|565 Hits 
