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What's your measurement of success?


Think about that for just a moment. Another way to ask the question: what's your big WIN?

I want you to take a look at this photo. Brian Moser is the owner of Western Wall Tents: offering the highest quality canvas wall tents you can get, at great prices. Brian's lovely wife Andrea posted this picture to her Facebook a few days ago, showing Brian holding out a few shipping labels for orders from his website, WesternWallTents.com.

Lead pastor for River City Church in Missoula, Montana, Brian has also been quietly excelling at e-commerce for the past seven years. He'd be the first to say that he never set out to do anything remarkable. He just took a hobby he loved and found a way to bring in some extra income from it. I know it hasn't always been easy, but he's just one of those people who gets things done. It's hard to be a church planter and not be somebody that tries hard, and Brian has been working hard from day one of launching his business. And all that hard work has paid off.

Today, Western Wall Tents has its own high quality line of canvas wall tents, in addition to providing other brands, tipis, party tents, and accessories at outstanding prices with top-notch service—plus free shipping to the lower 48 states. They are the best source for tents used in hunting and fishing camps, but also for Civil War reenactment groups, outdoor enthusiasts, and more.

When Haiti was hit by a catastrophic 7.0 Mw earthquake, Western Wall Tents provided disaster relief tents so that people without a home could have a dry place to stay. What an awesome way to bring everything together. This pastor was able to use the tentmaking business he created to support not only his ministry, but to minister to others.

When you provide quality products and service and do it in an excellent way, simply because you love to do what you do, you're going to end up being remarkable whether you are trying or not.

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What would you do if you got what you asked for?

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I ran across this hysterically funny exchange today, a screenshot from the sometimes humorous, frequently disturbing, and always strange website known as Reddit. It illustrates the point I'm making so very well.

When it comes to new media marketing, you have to be very specific when you ask for something from your potential customers. You just might get exactly what you're asking for, but then what? It reminds me of an old Homer & Jethro song:

He's just like a hound dog we must admit / A dog will chase a car until it has a fit / But what's he gonna do when he catches it? / Scratch a flea, while we fall to pieces — from 'I Fall to Pieces'

Give me a call, Skype me, or otherwise reach out and touch. I'd love to sit down with you, one on one. Let's talk about your current plan for taking over the world... or just getting your name out across the street. I can help you expand your center of influence so that you hit your target—whether you're chasing it or if it's chasing you.

Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.

Seth Godin  -- Unleashing the Idea Virus

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